Phase 1
Before you list
4 to 12 weeks before listing day
Phase 2
Pricing your home
2 to 4 days after the property tour
Phase 3
Pre-listing prep
1 to 4 weeks · the highest-ROI work you'll do
Declutter everywhere. Closets, garage, basement. Buyers open closets, overflowing storage signals "no room here for my stuff." Rent a storage unit if needed.
Depersonalize. Family photos, kids' artwork, religious or political items, anything overly specific to you. Buyers need to imagine themselves in the space.
Deep clean. Floors, baseboards, inside windows, oven, fridge, bathroom grout. Consider hiring this out, speak to a few cleaning companies for quotes.
Fix the small, visible stuff. Burnt-out bulbs, loose handles, sticky doors, chipped paint, leaky faucets. None of these sink a sale alone, but together they add up.
Touch up paint in any room with bold or unusual colours. Neutral palette (warm white, pale grey, soft beige) helps buyers see the canvas, not your taste.
Boost curb appeal. Mow, weed, sweep the walk, plant something seasonal in pots by the door, power-wash the siding if needed. First impressions are often made before the buyer is inside.
Stage thoughtfully (optional). A few tweaks, rearranged furniture, fresh towels, tidy surfaces, often pay for themselves.
Schedule professional photography after prep is done. Good photos get more clicks, and more clicks means more showings.
Phase 4
Listing goes live
Day 0 of marketing · the first 7 to 14 days are the most important
Phase 5
Receiving offers
Days to weeks, depending on price + market
Get feedback after every showing. Your REALTOR® collects it from the buyer's agent. After 5 to 10 showings without an offer, the feedback usually tells you whether the issue is price, presentation, or location.
Evaluate offers on more than just price. Closing date flexibility, deposit size, conditions (financing, inspection), and buyer strength all matter. A slightly lower offer with no conditions is often safer than the top number with risky ones.
Decide: accept, counter, or reject. Your REALTOR® walks you through the math and strategy. Multiple-offer situations need a separate playbook, discuss before you're in one.
Once accepted, the buyer has a defined conditions period (usually 5 to 14 days) to finalize financing, do an inspection, and have their lawyer review. You can't accept a backup offer during this period unless your original agreement allows it.
Phase 6
Buyer's due diligence (conditions period)
5 to 14 days from accepted offer
Phase 7
Between firm sale and closing
3 to 8 weeks of mostly logistics
Phase 8
Closing day
The day the property changes hands
Thinking about selling but not sure where to start?
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Maxwell Midodzi · REALTOR® · eXp Realty · (709) 325-0545 · maxwellmidodzi.com General information only — not legal, financial, or tax advice. Verify figures with your lender and lawyer. REALTOR®, MLS® and associated marks are trademarks of CREA.